5 steps to recession-proof your business

Recessions happen. Over the past 22 years businesses in the region have experienced:
  • Asian Financial Crisis in 1997
  • Recession following 9/11 in 2001
  • SARS Flu Epidemic in 2003 and
  • Global Financial Crisis (GFC) in 2008.
I don’t point this out to be all doom and gloom, but rather to emphasise that it’s important to take steps to protect your business for when the next economic downturn inevitably arrives.

I have advised many businesses over the years who have survived and even thrived in recessions when businesses around them have struggled. The downturns taught these business owners invaluable lessons on how to recession-proof their businesses.

Following are five key lessons these businesses learned. Build them into your business plan to build your business’ resilience. While some might consider the phrase “recession-proof your business” to be an over-statement, every business can improve its health by implementing these five steps… 

1. Develop a good cash flow strategy

Cash flow is the air that you breathe in and out of the business. To keep your business healthy, the airways must be clear.



A sound cash flow strategy puts your business in good stead to weather a downturn. Tax planning is a critical component of this strategy as is the use of cloud (online) accounting apps such as Xero and QuickBooks Online that you can use to more easily predict and plan for your cash inflows and outflows. A cashflow forecast is a crucial tool when times are tough. As your Accountants we can assist in preparing and updating your cashflow forecast.

2. Be driven by a dashboard

Just as it’s not possible to monitor every aspect of your car’s performance as you drive, nor is it possible to keep an eye on every aspect of your business each day. That’s why you need a dashboard — in your car and in your business.


When you’re driving you need to keep an eye on the most important measures such as speed, fuel and engine temperature (not to mention direction!), and likewise when you’re running a small business there are a handful of Key Performance Indicators (KPIs) you should be monitoring daily.


These are the numbers that you need to have on your business dashboard. 


Most small businesses struggle with identifying and monitoring their KPIs. As Accountants and Business Advisors we can make it easy for you to get started using a business dashboard.

3. Keep your credit scores healthy

It’s vital you maintain a good personal credit score and a good business credit score because—for small businesses—often credit bureaus don't distinguish between business and personal scores.



With good credit scores you'll be on firmer ground to borrow required funds to sustain your business through tighter economic conditions.


4. Do marketing now (and keep marketing throughout a recession)

Marketing should not be viewed as a panacea for bad times. Marketing is an investment and like all investments, it takes time to bear fruit.


Embarking on a sound marketing strategy involves detailed planning. It requires time, so start now! And while it might seem counter-intuitive to actually increase your marketing spend in a recession, this is precisely what many successful business operators do.


Why? Because they know that while most of their competitors will be cutting back on their marketing budgets, there’s an opportunity to gain market share with higher visibility while their competition goes into hibernation.



5. Keep your customers happy

We all know the saying, “A bird in hand is better than two in the bush.” It’s a mistake to go chasing after new customers at the expense of providing excellent service and attention to your existing customers.


A focus on nurturing strong relationships with your current customers during the good times will pay dividends for your business in harder times. Strong customer loyalty is a key trait of a resilient business.


Work on a strategy to develop and nurture loyal customers who then ultimately become advocates and ‘raving fans’ of your business.



Next steps 

Put these five lessons in place now and your business will be in a much better place, regardless of the economic conditions.


About Ascent Accountants: We are a Perth accounting firm engaged by small businesses to not on only help them with the usual tax and compliance matters, but to advise them on how to build great small businesses.


Contact us to learn more about the services we offer and how we can help you to recession-proof your business.



Author: Nigel Parker, CPA — Principal of Ascent Accountants, Perth


Need help with your accounting?

Find Out What We Do
January 14, 2026
Set business goals you’ll actually hit. Track what matters, review often, celebrate wins, and make growth intentional. Read today’s article to learn more.
January 14, 2026
Understand the difference between major and minor building defects before you buy. Learn what’s serious, what’s wear and tear, and avoid costly surprises.
January 14, 2026
Thinking of starting a small business? Before you dive in, make sure your foundations are set: structure, ATO registrations, super, and workers comp. We’ve put together a simple guide to help you get started.
December 15, 2025
The Australian Government’s expanded 5% Deposit Scheme, which commenced on October 1, offers a fast-tracked path to home ownership for many aspiring buyers. By drastically reducing the deposit required and eliminating Lenders Mortgage Insurance (LMI), this program aims to unlock the door to your very own home sooner than ever thought possible. However, like any major economic policy, it has significant implications that buyers and taxpayers must consider. Here is a breakdown of how the scheme works, who qualifies, and what the potential impact could be on the property market. What is the 5% Deposit Scheme and how does it work? The scheme is designed to make home ownership more achievable, particularly for those struggling to save a 20% deposit. Low Deposit: The home buyer secures a loan with a minimum deposit of 5% (for First Home Buyers) or 2% (for single parents/legal guardians). Government Guarantee: Instead of the buyer paying LMI (which protects the lender), the Australian Government provides a guarantee to a Participating Lender. This guarantee allows the lender to provide a home loan covering up to 95% or 98% of the home's value without the usual LMI fee. No LMI: The buyer avoids paying Lenders Mortgage Insurance, significantly reducing upfront costs.  Key features of the expanded program include no income caps, as well as unlimited spots and no waiting list. The Scheme also makes a wider choice of home types available (houses, apartments, house/land packages, vacant land with a building contract, new or existing homes). It’s not just for first home buyers!
December 15, 2025
Christmas can be the most wonderful time of the year—it can also be one of the most expensive. The key to enjoying the festive season and reducing the risk of financial stress is careful planning. As your financial partners at Ascent Accountants, we want you to focus on what truly matters—time with friends, family, and peace of mind. Six essential budgeting tips to help you take control of your Christmas spending. 1. Make a detailed budget list. The sooner you start, the more control you have. Begin by listing every expense you anticipate, including gifts, food, clothes, travel, and entertainment. Once you have your total, check it against your available funds. If the total feels too high, look at where you can cut back or spread the cost. Being realistic from the beginning prevents surprises later. 2. Prioritise what truly matters (and pay your priority debts!). When money is tight, focus your funds on the essentials and the things that genuinely bring the most joy. Order your list by priority (e.g., gifts for children first, then shared family meals, then travel). It’s okay—and essential—to say 'no' to extras that don’t fit your budget. Always consider your priority payments and debts before any other Christmas spending. Priority debts, like rent, electricity, or car insurance, must always come first as they significantly impact your day-to-day life if left unpaid. 3. Be cautious with credit and 'Buy Now, Pay Later' arrangements. It's tempting to use a credit card or a Buy Now, Pay Later option, especially when promotions promise delayed payments. However, small instalments add up quickly, and missing a payment can result in fees and/or negatively impact your credit record. If you do use credit, only borrow what you can comfortably afford to repay, and make a solid plan to pay it off as soon as possible in the new year. 4. Compare prices & shop smart. Always take time to research before you buy. Comparing online and in-store prices can result in significant savings. Be wary of high-pressure sales events like Black Friday, which often encourage impulse spending. Before purchasing, ask yourself three questions: Do I really need this? Is this on my original budget list, or is it extra? Is this truly a bargain if I don't actually need it? 5. Suggest a 'Secret Santa'. If your family or friend group has traditionally bought gifts for everyone, suggest switching to a Secret Santa arrangement. Setting a sensible spending limit or pooling funds for one thoughtful gift makes things easier and less expensive for everyone. Often, homemade gifts or vouchers for experiences are more meaningful and last longer in the memory than expensive presents. 6. Plan ahead for next year. The best way to guarantee a calm, affordable Christmas next year is to start preparing now. After this year's holidays, take note of exactly what you spent and where the money went. Set a goal for next year and start a small savings fund. Even setting aside $5 or $10 a week can make a monumental difference in managing next Christmas without stress. Need to tidy up your finances after the holidays? If the Christmas period leaves you needing advice on debt consolidation, setting up a savings plan, or just better budgeting habits for the new year, contact the team at Ascent Accountants. We can help you build the confidence to hit your financial goals!
December 15, 2025
As the end of the year approaches, businesses are gearing up for the festive season, which means planning the annual Christmas party and showing appreciation with gifts. While the cheer is high, so too are the complexities of Fringe Benefits Tax (FBT). Getting the FBT treatment wrong can turn a simple celebration into an unexpected tax bill. As your trusted advisors at Ascent Accountants, here is a breakdown of the key tax rules, with a focus on the crucial $300 per person limit, to ensure your end-of-year generosity is tax-effective. The critical $300 minor benefit threshold. The Minor Benefits Exemption is your best friend for managing FBT. A benefit is generally exempt from FBT if its total notional taxable value is less than $300 (GST inclusive) per person, and it is provided infrequently and irregularly. Christmas parties (entertainment) The location and cost of your party are the key factors for FBT.
More Posts